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AI Growth Hacks #4: Find Product Ideas Instantly

AI tools are knocking down obstacles for solopreneurs

This week’s AI Growth Hack is all about making the life of a solopreneur easier: How to find strong product ideas instantly with AI?

Being a solopreneur has its perks, but when it comes to generating product ideas, it can feel like you're all alone in the dark.

No one to bounce ideas off, and no one available 24/7 to brainstorm with.

That is, until now.

AI-Powered Product Ideation

AI might not be great for writing anything beyond the basics, but for idea generation?

It’s a game-changer.

Different AI models produce different results, but when it comes to unique, usable ideas, Claude.ai stands out.

Here’s how you can use it to brainstorm digital product ideas tailored to your audience.

Step 1: Define your audience

Let’s say you know who you're serving: Startup founders and marketers who want to grow their businesses efficiently using AI. If you’re unsure about your audience, Claude.ai can help with that too. But assuming you’re clear, let’s dive in.

Step 2: The Prompt

Here’s the magic formula to get Claude.ai working for you:

You are an online business expert. I am a solopreneur wanting to create a digital product to sell to this group of people: Startup founders and marketers that want to grow their business efficiently with the help of AI. Give me 10 problems I could solve for them and ideas for digital products that I could create to solve each problem. Do not include software tools in the solution.

This prompt tells Claude.ai exactly what you need: problems and solutions that can transform into digital products. No software tools, just actionable ideas.

Step 3: The Output

Here’s what Claude.ai came up with:

Step 4: Going Deeper

Let’s say Struggle with AI-powered lead generation and qualification is interesting. But you want some more ideas for products.

We can get more ideas with a prompt like this:

I want to solve the problem: Struggle with AI-powered lead generation and qualification. Can you give me 10 ideas for digital products I could create to solve this problem? Do not include software products in the solutions.

This is the output:

Now you’ve got more specific ideas to work with.

Repeat this process for each problem, and in minutes, you could have 100 product ideas ready to explore.

Why Should You Care?

  • Time-saver: Generate 100+ ideas in minutes

  • Fresh perspective: AI brings unique angles you might miss

  • Scalable process: Easily repeat for different audiences or problems

The Bottom Line

AI is here to make the solopreneur’s journey a little less lonely. Whether you're stuck on ideas, product creation, or marketing, tools like Claude.ai are here to help you get unstuck and keep moving forward.

Embrace the power of AI and let it lighten your load. The only limit now is your creativity.

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Stay sharp,
Tom van den Heuvel
Unbeat.ai creator. Growing startups to market leaders with AI and smart growth tactics. 1x Exit. 1x Europe’s fastest-growing scale-up. Sharing insights and tools.
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